6ix Star Accommodations
Devin Bowie & Archell Vergara
silver / 2021 / City of Toronto

6ix Star Accommodations
Toronto is one of the best cities in the world to live, eat, party, relax and enjoy and it also has some of the most incredible world-class tourist attractions around. But, much like the rest of the world, COVID has brought Toronto's tourism industry to a halt. So, our team asked ourselves, how do we bring attention to Toronto's most marketable tourist attractions in a buzz-worthy and exciting way? Original Insight: Imagine staying on top of the CN tower. That would be amazing. Idea: Introducing 6ix-star Accommodations. The most epic Airbnb stays in the 6ix, including the CN Tower and the ROM. Why we love it: This campaign will create a ton of buzz around Toronto and its biggest attractions, while also incentivizing the booking of a trip to Toronto ASAP to get the chance at a once in a lifetime, and extremely share worthy experience.
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