Breadvertising
Mike Jones & James Fitzpatrick
merit / 2020 / Kraft Singles
Breadvertising
When it comes to that oh-so-delicious, ooey-gooey, creamy-melted-perfection, it's got to be Kraft Singles. No substitute. To continue positioning this iconic brand as the category leader, we'll simultaneously remind people that when you melt Singles over any food, it instantly gets better and there can be no other choice. Singles. Over. Everything.
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