Breadvertising

Mike Jones & James Fitzpatrick

merit / 2020 / Kraft Singles

QK2726

Breadvertising

When it comes to that oh-so-delicious, ooey-gooey, creamy-melted-perfection, it's got to be Kraft Singles. No substitute. To continue positioning this iconic brand as the category leader, we'll simultaneously remind people that when you melt Singles over any food, it instantly gets better and there can be no other choice. Singles. Over. Everything.

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