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Robin Soukvilay & Ninet Moon

gold / 2020 / Woolite


Icon Laundry

To help Woolite communicate that they keep all types of clothes looking newer for longer, we will create dynamic Youtube pre-roll ads targeting videos of pop culture properties. By tailoring the copy and clothing of our pre-roll ads to each video we target, we can highlight the powerful effect of consistency when it comes to taking care of clothes. This easily adaptable, simple and inexpensive idea lets us hit a wide variety of target segments.

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