Just Like Dad Makes

Justin Turco & Jill Mack

gold / 2020 / Kraft Singles


Just Like Dad Makes

Dads are the OGs of cheese. So it's no wonder that Dads appreciate the other OG cheese Kraft Singles. We'll show them some love in return and put their loveable cheesy jokes at the forefront of our campaign, starting with our cheese wrappers. We'll take this idea in all kinds of directions from OOH and digital ads that feature dads world famous jokes, to an all-dad stand-up show where we serve Kraft Singles samples. Dads could take over our social channels for the day, or even create a Dinner with Dad web cooking show.

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