Keep Clothes Looking Fresh

Tyler McKissick & Coleman Mallery

silver / 2020 / Woolite


Keep Clothes Looking Fresh

Woolite makes your clothes look younger than they really are. So, we made Woolite look younger than it really is, tapping into contemporary hypebeast culture and modeling ourselves after the hottest brands in urban streetwear. We partnered with influential names in the streetwear world to create limited-edition Woolite bottles, announcing each new collaboration with an online lookbook. Then, we gave away the designer bottles during exclusive detergent drops at select grocery stores. Finally, we sold a second wave of the bottles on the secondary market, generating even more hype and cementing the detergent's status as an iconic collector's item.

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