Mapping Out Myths

Bernice Lo & Adam Notzl Keyser

merit / 2020 / Loblaw


Mapping Out Myths

A lot of people think they know enough about the food they eat. Whether they've done some research online, talked to friends, or read a book, they don't see the value in a dietitian because they think they know all they need to know. Unfortunately, this means many people believe many food myths. Let's dispel those myths by gamifying shoppers in-store shopping experience, while leading them directly to a source of valuable nutritional information the Loblaws Dietitians.

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