National Park Knits

National Park Knits

RWCO will be creating knitwear from recycled furniture and old clothing, that will feature designs based on specific national parks in Canada. The packaging of each piece will be tailored to the park including a map of the park and a pass for the park. A portion of each sale will be donated to the national park that the knit is based on. Media for the campaign will be centralized on Instagram showing off the pieces for each park. The main message of the campaign is to help Canadians understand the beauty of the country and promote sustainable clothing and that beautiful designs can still be created while not destroying the environment.

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