No Bullshit

Tanios Nims & Liam Walsh

bronze / 2023 / Dairy Farmers of Canada

GQ4500 1682299904

No Bullshit

People are tired of empty promises and BS greenwashing campaigns. Many Young Millennial and Gen Z Canadians care deeply about the environment but tune out sustainability messaging. Dairy Farmers of Canada have been combating climate change for years with a range of daily sustainability practices. One of the lesser-known processes is Biomethanization, which converts methane emissions from manure into clean-burning biofuel. To stand out among the BS, we'll launch a cow-methane-powered ice-cream truck that doubles as a bioenergy demo and message on wheels.

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