Pound For Pound

Cristina Markham & Ryan Fox

silver / 2020 / Goodlife


Pound For Pound

POUND FOR POUND is a program to help GoodLifers and trainers stay CANADIAN STRONG together, even while we're separated. This program empowers quarantined Canadians to discover the benefits of working with a trainer today, and helps them to continue on that path when gyms re-open. For every future session a patron purchases with a trainer, they'll receive a free virtual one today. Each patron will be paired with a trainer in their area; over the coming weeks, they'll establish goals and build a rapport. And when the lockdown is lifted, they'll be ready to hit the ground running.

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