Sweat Equitee

Justin Turco & Jill Mack

bronze / 2020 / Goodlife


Sweat Equitee

Trainers want to see their work translate into results for their clients. But their programs only work for members who are willing to work. So we'll keep members and trainers motivated by turning effort into incentive. We'll create workout shirts and give them out to current members as they enter the gym. We'll strategically place a design on the shirts that measures just how much sweat is being absorbed. As their workout intensifies and their sweat levels increase, their discount on a personal training session will rise along with it.

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