The Dietitian's Basket

Osman Rahmani & Brennen Robinson

silver / 2020 / Loblaw


The Dietitian's Basket

To let shoppers know that Loblaws has in-store dietitians who can guide them to a healthier lifestyle, we'll let them experience a taste of their services with the first thing they would grab: thegrocery basket. Loblaws will introduce a line of grocery baskets that represents their in-store dietitians and their go-to diet. If the shopper enjoys the dietitian's basket experience, they can find their contact info on the insert to book a consultation call. With these baskets, Loblaws is offering shoppers a quick demo of their in-store dietitian program, while highlighting their large roster of dietitians and their unique take on popular diets.

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