The Discontinued Collection

The Discontinued Collection

There's nothing the fashion industry loves more than an exclusive collection of clothing. So to highlight Simons continued transition toward sustainable fashion we launched an exclusive line, without making a single piece of clothing. The Discontinued Collection turns all remaining clothes that still contain non-sustainable materials into a limited run. Our dynamic digital ads are linked to the remaining inventory of these pieces of clothing, giving people one last chance to own a piece of history as Simons turns over a new leaf. 

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