The Perfect Cup

Darren Marranca & Sam Rudykoff

bronze / 2020 / Nabob


The Perfect Cup

Experts say anywhere between 120-140°F is the ideal temperature to let coffee notes shine. Fitting for Nabob's 125th anniversary. Enter The Perfect Cup - a limited edition cup that lets you know when your Nabob premium coffee is the perfect temperature to drink. Using heat-reactive printing incorporated directly into the mug, Nabob 125°F indicator will appear when your coffee reaches exactly 125?. For experiential, we'll hand out samples of our limited edition coffee cup along with Nabob's BOLD Full City Dark 300g bags to commuters outside train and transit stations. For digital, we'll encourage coffee drinkers to share and describe their "Perfect Cup" on social using #Nabob125 and #ThePerfectCup for a chance to win a year's supply of Nabob premium coffee. Nabob is proud to put 125 years of coffee making into The Perfect Cup.

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