Fernando Muto Brevilieri & Svetlana Popova

gold / 2022 / Crayola Scribble Scrubbies

PX5049 1651858939


Kids love to draw. And they spread this love around a bit too much - kids often scribble on their toys, dolls and stuffed animals, so these poor toys get permanently marked. Scribble Scrubbie Pets are the only toys that are made to be drawn on as they can be easily washed afterwards.

To promote Scribble Scrubbie Pets, we use unexpected spokespersons'‌ other toys. We create a series of ironic testimonials where toys covered in scribbles tell their stories and beg parents and kids to get the Scribble Scrubbie sets instead. Scribbled toys make their statements in OLVs, social media posts, at points of sale.

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