Give kids the chance to try a safe trampoline at a park and raise money for injury prevention, at the same time. For every jump, Springfree will donate 10¢ to Safe Kids Canada, a charity that promotes child safety and injury prevention. Parents sign up their kids on the mobile website to participate.
Springfree Trampoline
A break-through mobile experience that integrates social media, drives users to the company’s mobile platform and engages them in creating user generated content that can be used across medias.
Safety is Springfree’s top selling feature. The problem is, safety is boring. So we made safety exciting by tapping into people’s love for sharing things online. With Trampoleague – the first-ever smartphone sports league. Where users compete for Facebook fame and real world fortune by showing off the amazing moves made possible on the incredibly safe Springfree.
Springfree Trampoline
A break-through mobile experience that integrates social media, drives users to the company’s mobile platform and engages them in creating user generated content that can be used across medias.
Tweet to Test a Springfree trampoline. From anywhere.
Springfree Trampoline
A break-through mobile experience that integrates social media, drives users to the company’s mobile platform and engages them in creating user generated content that can be used across medias.
People think Porsche is more of luxury car than a winter-resilient vehicle. Our idea is to show that no matter what the conditions are, Porsche makes driving look easy. How exactly? The ad appears as a static full-page unit. But when you swipe it to get to the next article, you are surprised to see the car still in the same position, while the background transitions to a blurry image. Using only static images, this technique creates the illusion that the vehicle is driving fast.
Porsche Canada
Online ads that promote the Porsche Camp 4 experience. These could include big boxes, banners and such, as well as pre-roll video for video-on-demand sites which can run on our regular online channels. The company does not want an independent website.
Using ordinary banners, we’ll give drivers a feel for what they might experience at the extraordinary Porsche Camp4 event. They’ll be asked to turn on their webcam, and once they do, their face will appear in the leaderboard rearview mirror, putting them behind the wheel. Then, every banner on the page will work as a different part of the car, showing scenery and snow pass as the Porsche zooms around, creating a mini-simulation of the event.
Porsche Canada
Online ads that promote the Porsche Camp 4 experience. These could include big boxes, banners and such, as well as pre-roll video for video-on-demand sites which can run on our regular online channels. The company does not want an independent website.
The original, 30–second Customizable Commercial plays as an interactive Pre-Roll video on YouTube. Towards the end of the video, a menu appears, superimposed over the scene with selectable items. The viewer clicks items from the menu, then hits "play" to customize the next commercial. A new commercial containing the selected items from the menu then plays. At the end of this commercial, the menu reappears and the viewer can select new items to customize yet another commercial. The cycle continues until the viewer gets tired or hungry for a SUBWAY® sandwich.
Subway Restaurants of Canada
Highly compelling new video creative to promote the customization of sandwiches and drive traffic to Subway restaurants. Advertising creative via a video that can be used on various platforms (i.e. digital and tv).
Frostcat represents the future of how we’ll use our smartphones and devices. We`ll get that message across by telling people that they’re living in the past.
FrostCat
An integrated web-based campaign that will drive users to register for various applications for use on their desktops, tablets, smartphone or smart TVs. These applications deliver native versions of software or websites to any device the user chooses.
FrostCat allows users to access any desktop software/website on any cloud connected device. To demonstrate this, we`ll make it appear as if users are enjoying their online experience on multiple cloud based devices. Examples: 1. Pre-Rolls - In a Pre-Roll, we`ll make it look as if you`re watching the featured video on different devices seamlessly. 2. Page Takeovers - We`ll wrap the website in rotating images of different devices, demonstrating that you can get the same experience on any device. 3. Rich Media Banner Ads - We`ll feature replicas of the website within images of various devices.
FrostCat
An integrated web-based campaign that will drive users to register for various applications for use on their desktops, tablets, smartphone or smart TVs. These applications deliver native versions of software or websites to any device the user chooses.
To create excitement for the Rogers Cup we took the tournament’s three superstars to the places where tennis fans of all levels will certainly be, neighbourhood and club courts. At these tennis courts, murals of the superstars, made with thousands of tennis balls stuck in the surrounding chain link fences, promote the intensity and rivalry they’ll be bringing to town. On each ball, there is a call to buy tickets.
Tennis Canada
Advertising creative that can be used across various out of home platforms, for example: billboards, super-boards, bus shelters, and any other outdoor advertising medium.
To remind people of the excitement the world`s top women tennis players bring to the Rogers Cup, unique tennis ball art installations were created at prominent outdoor courts in and around Toronto, featuring the likes of Serena Williams and Maria Sharapova. Simple, factual messages about the blistering serve speed of each player, along with tournament details printed on the back of tennis balls - were left for the taking.
Tennis Canada
Advertising creative that can be used across various out of home platforms, for example: billboards, super-boards, bus shelters, and any other outdoor advertising medium.
To highlight the caliber of women’s tennis at the 2013 Rogers Cup, we’d set up a series of two road side billboards that compares the speed of cars vs. the speed of their serves. The first billboard would record the traveling speed of each car as it passes. The second billboard would display the speed of a top female pro-tennis player’s serve; the difference being quite impressive.
Tennis Canada
Advertising creative that can be used across various out of home platforms, for example: billboards, super-boards, bus shelters, and any other outdoor advertising medium.
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Play a Grunt Match with your favourite tennis player.
Tennis Canada
Advertising creative that can be used across various out of home platforms, for example: billboards, super-boards, bus shelters, and any other outdoor advertising medium.
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To bring to life the fast speeds during a Rogers Cup Tennis match, we create branded neck braces with Serena Williams and Maria Sharapova’s fastest serve speeds on them to act as walking billoboards, while demonstrating the whiplash effect viewers get watching a tournament.
Tennis Canada
Advertising creative that can be used across various out of home platforms, for example: billboards, super-boards, bus shelters, and any other outdoor advertising medium.
Digital Futures will be the first University program in Canada to provide an open source curriculum, allowing students to truly experience the program like any other.
OCAD U
A low or no-budget campaign to promote OCAD U’s Digital Futures Program, that is experiential in nature and can be leveraged across various platforms.
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The value of the Digital Futures Program is rooted in the digital challenges students are taught to solve and the real-world employability to their new skills. Open Solutions lets businesses post digital challenges that both current students and the public can pitch solutions for. Pitches can be commented on, shared on social media, and voted up and down, creating a collaborative, experiential community of digital thinkers. To drive use, participation would be a course requirement for students and an application necessity for prospective candidates. The site is 100% feasible and would be funded by the businesses supplying digital challenges.
OCAD U
A low or no-budget campaign to promote OCAD U’s Digital Futures Program, that is experiential in nature and can be leveraged across various platforms.
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To promote the new OCAD program "Digital Futures", we send empty brochure holders to career counsellors` offices in high schools with the intention of targeting potential applicants. Unlike other printed materials in these environments, the Digital Futures course info is embedded in specific RFID chips that interact with a curious student`s smart phone. By holding their smart phone close to the empty holder, they can access the information digitally.
OCAD U
A low or no-budget campaign to promote OCAD U’s Digital Futures Program, that is experiential in nature and can be leveraged across various platforms.
Go from hoarder to order with Ziploc Space Bags.
Ziploc
Full page, 4 colour ad that drives consumer trial of the Ziploc Space Bag product.
Ziploc Space Bag. Takes the air out of your clutter.
Ziploc
Full page, 4 colour ad that drives consumer trial of the Ziploc Space Bag product.
The thinness of the paper is used to illustrate how Ziploc Space Bags flatten out your fabrics and save you space.
Ziploc
Full page, 4 colour ad that drives consumer trial of the Ziploc Space Bag product.
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Space bags let you turn an every day ordinary linen closet into your very own in home storage locker.
Ziploc
Full page, 4 colour ad that drives consumer trial of the Ziploc Space Bag product.
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To demonstrate that Ziploc Space Bags provide true space saving solutions, a compact multi-fold insert was created and placed into magazines and newspapers. Once unfolded, it dramatized Ziploc Space Bag’s extraordinary storage capacity.
Ziploc
Full page, 4 colour ad that drives consumer trial of the Ziploc Space Bag product.
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Down and feather duvets take up a lot of storage space. To demonstrate the idea that Ziploc Space bags save you 3x the space, we squished a goose to 1/3 the size.
Ziploc
Full page, 4 colour ad that drives consumer trial of the Ziploc Space Bag product.
This media recommendation was created utilizing multiple platforms and innovations that will catch Mom`s eye and entice her to reach for that extra box of Oreos. The way we connect with Mom is continually changing and we need to keep up with her to make our brand stand out. Making Oreo playful, innovative, and bringing the brand to life was the main focus of this campaign.
Yahoo! Canada
Detailed media plan that establishes awareness of Oreo’s new Spring, Fall and Winter offerings.
To celebrate its one hundred and first birthday, Oreo will bring Canadian Moms a new reason to love their favourite cookie. Oreo`s `One hundred years young plus One Better` campaign will make great moments with Mom and her kids even better, from simple weeknight meals to special occasions. Multi-platform media approach will connect Mom with Oreo as she enjoys her favourite content and will bring Oreo to life. Seasonal tactics will drive awareness of the new Spring, Fall and Winter variations. It`s all about making every moment a little more carefree so that Mom can let her inner kid loose.
Yahoo! Canada
Detailed media plan that establishes awareness of Oreo’s new Spring, Fall and Winter offerings.
Twist Open the Season
Yahoo! Canada
Detailed media plan that establishes awareness of Oreo’s new Spring, Fall and Winter offerings.
We think doing things slowly makes for a better, tastier salsa - one that`s worth waiting for. To prove it we delivered free samples of Pace around Toronto using pack mules, and made the fastest-moving city in Canada change its speed to accommodate the slowest-moving delivery service in the world.
Pace Foods
A ‘big idea’ digital campaign that can extend across multiple social media touch points.
INSIGHT: Facebook has gotten pretty boring these days. Like seriously boring. IDEA: When you open a jar of Pace, with all the fresh, hand-picked jalapenos, life is bound to get spicy. To prove it, we`ll create a Facebook app that turns your boring News Feed into a hot and spicy telenovela -- Pace Of Our Lives. (Yes, we checked with tech and this is totally possible).
Pace Foods
A ‘big idea’ digital campaign that can extend across multiple social media touch points.
Sound Salsa makes it easy to mix great food, great music and great people— wherever the party happens. Download the app and create the night’s playlist, then plug your phone into the Sound Salsa speaker. Anyone at the party can automatically add their mobile music to the playlist by enabling Bluetooth capabilities on their smartphone.
Pace Foods
A ‘big idea’ digital campaign that can extend across multiple social media touch points.
