Travelling, like working at McDonald's, enriches your life, teaching you skills that last forever. By taking advantage of McDonald's worldwide locations, we can elevate young employees job experiences by sending them to work at the international McDonald's locations of their choice. There they would be able to gain international work experience, discovering how the McDonald's business adapts to different markets and learning new languages through daily customer interactions. During their travels, they would gain independence, learn decision making skills, and discover new perspectives on life.
McDonald's
McDonald's is all about customization for their guests, so why not for their employees? To build internal pride, we'll develop a platform where employees can customize their uniform - everything from their shirt design, to the style of hat. We want to encourage employees to tap into their creativity and express their unique personalities, while demonstrating that McDonald's is preparing them for future success by building a sense of ownership/embracing individuality. To encourage entrepreneurship after phase one, we'll create a competition where select employees will be chosen to create the next generation of uniform designs.
McDonald's
People think flipping burgers is a dead end job, but a lot of highly successful people started their careers at McDonalds and benefited from the skills they learned here. Like Amazon founder Jeff Bezos, Oscar nominated actress Rachel McAdams and White House Chief of Staff Andy Card.
McDonald's
Public perception of McDonald's jobs is poor and employees don't speak out with pride. To show young Canadians that McDonald's is a desirable workplace for both first jobs and rewarding careers, we'll bring their iconic Employee of the Month portraits online. But instead of recognizing one in-store employee every month, we'll celebrate exceptional in-store and corporate employees every hour. We'll hear the many reasons to consider McDonald's, from business skills to scholarships, straight from each #EmployeeoftheHour. We'll boost McDonald's profile as an employer of choice and raise pride within our family.
McDonald's
The Cashmere/Purex #SpareASquare campaign will empower everyone from individuals to the government and even other brands to literally Spare a Square of their own media space to help spread awareness for the Gutsy Walk.
Cashmere
Kruger products will raise awareness for Crohn's and Colitis by using its iconic roll to inform Canadians about this debilitating disease.
Cashmere
Because of the nature of the disease, people suffering from Crohns and Colitis feel like a prisoner to the bathroom. We want to help them break free of their disease by getting people to take the Gusty walk and help find a cure.
Cashmere
The Gutsy Walk doesnt take intense training; it only takes the ability to walk. Thats why were going to get people walking to remind them that a simple step can get us one step closer to finding a cure for Crohns and Colitis.
Cashmere
To show kids that the Zoomer Chimp is the closest you can get to having a real chimp to hang out with, we'll create a second-screen experience where it watches your favourite shows with you. A live-stream shows Zoomer Chimp reacting to content on a partner TV station, and when something happens on the show, the Zoomer Chimp on your tablet will respond with one of his 100+ zany tricks.
Spin Master
Hundreds of toys say they're interactive, so how do you demonstrate that you've taken interactivity to a whole new level? With the world's most interactive commercial. To generate pre-Christmas buzz with parents, kids and influencers, were going to put a button on the end of short pre-rolls and online spots where you can start a real Facetime call and connect with a fully interactive Zoomer Chimp simulator - that actually responds to the sounds, moves and motions you make.
Spin Master
A 30 second TV/Pre-Roll spot to introduce kids to the new Zoomer Chimp toy.
Spin Master
To prove that TD can provide useful financial guidance for millennials we’ll give online shoppers a taste of good money management. Any time they check out a product on an eCommerce site, we’ll skim the Internet for a better price and serve it up. Once clicked, the better deal opens in a new window, while the existing ad prompts you to connect with a TD advisor. If our ads save you money, imagine what our financial advisors can do.
TD
TD will create the Fine-To-Spend Debit Card a digital debit card that lets users budget their disposable income and quickly check their balance on the card itself.
TD
Being broke is a financial state that millennials know all too well. But heres an opportunity to own their brokenness while learning financial independence. Users add their friends and hold each other accountable through weekly challenges, and log every Broke Lunch (homemade instead of bought) or Broke Coffee (brewed at home). Whoever is the brokest wins, and the more broke activities achieved, the more they save. The app is linked with their TD bank account, so users can deposit their weekly savings - earning savings and bragging rights.
TD
We get millennials into the habit of using WiFi whenever possible so they can minimize their potential data overage fees. By helping them see what they save every time they connect, TD helps them better understand their money. When Green Mode is activated through the TD app, any data saved through WiFi is given a monetary rate. Ongoing usage updates give millennials the option to transfer that money into a savings account.
TD
Millenials simply won't go to a bank because it is not convenient for them. So why not make it as easy as possible for them? At selected venues and concerts, Millenials can visit our haircut booth, chat for a few minutes with their 'hair stylists' and get a whole new look a whole new outlook on their finances!
RBC
Since millennials wont come to the bank for advice, were going to bring the bank to them. Through a partnership with Uber, well redefine the concept of mobile banking by deploying special RBC branded vehicles across the city providing millennials with free rides and face-to-face conversations with an RBC specialist.
RBC
Problem: Cosmetic companies champion gender equality and confidence however, they still talk down to their target. Products with names like Dirty Slut or Deep Throat†undermine and demean the women who buy them. Idea: Use the tagline Disrupt the status Quo to challenge naming conventions and turn makeup into a positive experience. Differentiate Quo in the market by positioning it as the brand that empowers women. Activation: Rename Quo products to reflect its target audience of smart, successful women. The story continues on Quos Twitter feed where shoppers submit their own naming ideas.
Shoppers Drug Mart
To drive trial and position Quo as a more personal and accessible makeup brand with the perfect look for every woman, we will create custom makeup palettes based on a womans most personal collection of likes and loves at her Instagram profile.
Shoppers Drug Mart
Makeup is a powerful tool for self-expression in the LGBT community, yet brands continue to ignore them - even as they emerge as a major consumer in the category. Quo will become the makeup brand that's redefining what makeup can be, by embracing gender fluidity, and the idea of celebrating whatever your identity is. We'll create the first ever gender-neutral beauty aisle and our brand manifesto videos will call all genders to express who they are through makeup.
Shoppers Drug Mart
Every cosmetics brand targets women and features them exclusively in their ads. Quo is going to break category convention with its new campaign and theme line #BeautyForEveryone. Truth is, even men and the transgendered use beauty products but no one talks about it because of the stigma. We're going to make a major statement by celebrating all of the people who use Quo. After all, beauty is for everyone.
Shoppers Drug Mart
